Susanne Dansey’s Blog

Comments on and within the UK SMB Community (Formerly ‘UK SMB Girl’)

So we just sell this stuff and leave them to it? Right? Wrong!

If you’ve realised that a key part of building a long term relationship with your customer is to remove the common barriers faced in IT then here’s a link for you:
http://www.bcentral.co.uk/business-technology/office-expert/microsoft-office-expert-hints-tips-tutorials.mspx
Simona Milham is a great Microsoft Software trainer. I see her every so often in action and I never fail to learn something new.
And that’s […]

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That be thar Geek Squad on our shores Captain…

And so it came to pass that Best Buy teamed up with Carphone Warehouse and sent forth an ‘army’ of computer ’specialists’ to ‘help’ consumers struggling with the digital revolution…
Armed with police-style badges, their Geekmobiles, and FBI type uniforms, the US squad declares it will “campaign across the country, infiltrating Best Buy retail locations to […]

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Where’s your yacht?

Okay, let’s do a little bit of role play, sitting comfortably? Then we shall begin…
Imagine you are on a yacht, your yacht, with friends and family laughing by your side (or by yourself if that’s your idea of a holiday!) as you sail onwards over the ocean as you toast to the good weather with […]

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Random posting as a result of jetlag…

“You cannot teach a person something he does not already know; you can only bring what he does know to his awareness.” - Galileo
Think about this statement in terms of your employees, vendor partners, customers, and anyone else you work with; it should help make pitching your thoughts easier…

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Happy Birthday PC

25 years ago today, IBM introduced the IBM 5150 at a trim cost of $1,565 and with just a modest 16k of memory.
Last month Ray Ozzie, Microsoft’s chief software architect told the company’s shareholders that the PC era was coming to an end.
“We’re now in a new era, an era in which the Internet is […]

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WWPC Presentation: Episode 2

The second half of my part of the presentation at the Small Business Symposium at the Microsoft Worldwide Partner Conference is now available to download.
I like this one a lot better than the first half - I think that was down to getting into the swing of things and being used to Vlad pointing the […]

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Getting the message out there.

That’s right guys, we’re going to talk a bit about marketing, so just re-adjust yourself after recoiling at the thought and have a think about how you are currently making potential and existing customers aware of what your business is about.
Firstly, how successful has your marketing gone so far? Good? Not sure? Haven’t done any?
Let’s […]

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It happens to the best of us…

For the days when you wish you could rewind and start again, here is a link to an article by Jeff Wuorio on the Microsoft Small Business site.
Seven way to defuse angry customers
Let’s hope you don’t have to refer to it too much…

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Early birds…

Have you ever tried pulling a worm out of it’s hole in the ground? You may have a bit of it’s head (or tail - I can never work out how they are put together) and you hold on to it so that it doesn’t bury itself underground. Pull too hard and it stretches until […]

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Taking the lead

So you’ve become an accredited partner! Congratulations! I bet you’re glad that the qualifying bit is over and now you’re thinking what next?
Some of us have been partners for a long time and for you the key to an effective relationship with any vendorĀ (not just Microsoft) is to remember that most don’t hold the same […]

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