Videos on your website
For many years now, companies have been using short videos to help convey a message to their audience. It may be to announce a company’s ‘new look’ or get a feel for what the company is about.
I like watching these types of videos - I get to understand what I am looking at better and I feel that the company is really trying to gain my interest.
You may have a software application that you’ve developed or you may want to put together some brief training videos which you can give to your clients as part of their value add. Many people that I have spoken to of late, have been very interested in the online training available for Office from Microsoft - it means that they can understand in their own time. There are lots of people who just don’t get things if it’s only available in black and white - some of us are more visual…
I’ve just finished a video that we produced to show how to use our new Online Volume Licensing tool, it took a while but I believe it’s something worth taking time over. There are a few more to go up but already our customers find tools like these a useful way of understanding what we are trying to do as a business. You can have a look at it here.