Comments on: Cold Calling http://www.uksmbgirl.co.uk/blog/archives/198 Comments on and within the UK SMB Community (Formerly 'UK SMB Girl') Sat, 22 Nov 2008 03:20:56 +0000 http://wordpress.org/?v=2.3.1 By: Susanne http://www.uksmbgirl.co.uk/blog/archives/198#comment-8573 Susanne Wed, 27 Jun 2007 14:30:52 +0000 http://www.uksmbgirl.co.uk/blog/archives/198#comment-8573 Comments on the blog are great not only for me but also for fellow readers. Keep the comments coming! :) Comments on the blog are great not only for me but also for fellow readers. Keep the comments coming! :)

]]> By: Nick http://www.uksmbgirl.co.uk/blog/archives/198#comment-7846 Nick Tue, 19 Jun 2007 20:14:41 +0000 http://www.uksmbgirl.co.uk/blog/archives/198#comment-7846 What and keep me from lurking forever? ;) Anyway, I must be overlooking your email address - otherwise, I'd just shoot an email instead of a comment. We're involved in our local community, but are interested in a more directed sales-effort, something that we can build a model against for more aggressive growth. I'b be very interested in getting some feedback - Thanks! What and keep me from lurking forever? ;)

Anyway, I must be overlooking your email address - otherwise, I’d just shoot an email instead of a comment. We’re involved in our local community, but are interested in a more directed sales-effort, something that we can build a model against for more aggressive growth. I’b be very interested in getting some feedback - Thanks!

]]> By: Susanne Dansey http://www.uksmbgirl.co.uk/blog/archives/198#comment-7786 Susanne Dansey Tue, 19 Jun 2007 07:13:03 +0000 http://www.uksmbgirl.co.uk/blog/archives/198#comment-7786 Dear Anonymous (not even a first name?), Our other office adopts the cold calling method which whilst being labour intensive does work for them. If you choose this route make sure your employed caller is motivated and kept happy. I've chatted to enough cold callers to realise that it isn't fun being turned down repeatedly. The way that I work is by networking with local organisations and partnering within our community. A lot of my work started out as paying it forward. If you can earn credibility in this way then you will find that recommendations will flow in for you. For the last two years, all of our business has been gained by word-of-mouth. It makes for affordable and yet effective marketing. I'd be happy to give you some ideas if you want to contact me directly? Susanne Dear Anonymous (not even a first name?),

Our other office adopts the cold calling method which whilst being labour intensive does work for them. If you choose this route make sure your employed caller is motivated and kept happy. I’ve chatted to enough cold callers to realise that it isn’t fun being turned down repeatedly.

The way that I work is by networking with local organisations and partnering within our community. A lot of my work started out as paying it forward. If you can earn credibility in this way then you will find that recommendations will flow in for you. For the last two years, all of our business has been gained by word-of-mouth. It makes for affordable and yet effective marketing.

I’d be happy to give you some ideas if you want to contact me directly?

Susanne

]]> By: Anonymous http://www.uksmbgirl.co.uk/blog/archives/198#comment-7706 Anonymous Mon, 18 Jun 2007 16:46:58 +0000 http://www.uksmbgirl.co.uk/blog/archives/198#comment-7706 As an IT service provider, we've been looking at options for a "marketing campaign", for which a component of the plan is a "cold calling" effort (targeted, and phone-based, but still cold-calling). For an IT service provider, what would you consider to be a good model? For instance, local chamber-events are only going to generate so many leads. Word-of-mouth - while excellent - isn't reproducible in the sense that you have a model, with someone you can allocate to working – for instance, I can’t hand-off “word-of-mouth” sales to new-hire-Bob, even if he has sales-experience. As an IT service provider, we’ve been looking at options for a “marketing campaign”, for which a component of the plan is a “cold calling” effort (targeted, and phone-based, but still cold-calling). For an IT service provider, what would you consider to be a good model? For instance, local chamber-events are only going to generate so many leads. Word-of-mouth - while excellent - isn’t reproducible in the sense that you have a model, with someone you can allocate to working – for instance, I can’t hand-off “word-of-mouth” sales to new-hire-Bob, even if he has sales-experience.

]]> By: Chris Rue http://www.uksmbgirl.co.uk/blog/archives/198#comment-7509 Chris Rue Sat, 16 Jun 2007 21:30:14 +0000 http://www.uksmbgirl.co.uk/blog/archives/198#comment-7509 That's that damn British politeness getting the best of you again. Someone does that to me...I just hang up. That’s that damn British politeness getting the best of you again.

Someone does that to me…I just hang up.

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